Influence

Author: Robert Cialdini Categories: Educational, Psychology Pages: 278 Language: English Format: PDF Tags: Educational | Download Book Read Online

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Books | Psychology | Influence

Description :

Influence is a groundbreaking exploration of the psychology behind persuasion and decision-making. Authored by Robert Cialdini, this seminal work delves into the concepts that impact human behavior, revealing the subtle methods used through marketers, salespeople, and humans alike to sway opinions and elicit preferred responses.

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