Influence
Author: Robert Cialdini Category: Educational, Psychology Pages: 278 Language: English Format: PDF Tags: Educational |
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Description:
Description :
Influence is a groundbreaking exploration of the psychology behind persuasion and decision-making. Authored by Robert Cialdini, this seminal work delves into the concepts that impact human behavior, revealing the subtle methods used through marketers, salespeople, and humans alike to sway opinions and elicit preferred responses.
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