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Principles of Product Management
Author: Peter Yang Category: Business Published: 2020 Pages: 66 Language: English Format: PDF Tags: Asset Management | Finance | Financing Strategies | Marketing Analytics | Project Finance | Download Book Read Online
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Description:
Description :
Principles of Product Management, revised for 2020, is a hands-on, practical guide for new and aspiring product managers. The book is divided into three sections:
Principles: Part one focuses on the leadership principles that project managers employ to guide their teams through adversity. When your product fails to acquire traction, when your team disintegrates, or when your manager provides you with unfavorable feedback, these are all opportunities to learn success-enhancing principles.
Product development: the second section discusses how PMs at Facebook, Amazon, and other leading companies construct products. We’ll walk you through the entire product development process, from identifying the correct product to build to executing with your team to bring the product to market, beginning with understanding the customer’s problem.
Part three discusses landing a PM position and advancing to the appropriate company’s interview stage. We will prepare you with detailed frameworks and examples for the three most common categories of PM interviews: product sense, execution, and behavioral.
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