DESCRIPTION :
In Methods of Persuasion, Nick Kolenda explores the psychology behind influence, offering readers practical strategies and insights on how to effectively persuade and impact others. Blending psychology with real-world applications, Kolenda breaks down various techniques rooted in cognitive biases, emotional appeal, and social influence. Ideal for anyone interested in marketing, sales, or improving communication skills, this book serves as a valuable resource for understanding human behavior and making persuasive communication more effective.
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