The 22 Immutable Laws Of Marketing
$0
Author:
Jack Trout
Categories:
Business
Pages:
144
Language:
English
Format:
PDF
Tags: Investment Analysis | Marketing Analytics | Marketing Strategies |
Download Book
Read Online
Description:
Excerpt :
Certainly the best and the brightest people traditionally have been attracted to the biggest and the best companies, like GM and IBM. But the programs themselves were based on assumptions that were flawed. John Kenneth Galbraith, when asked what he believed was America’s perception of the country’s giant corporations, said that we feared corporate power. Today, we fear corporate incompetence!
All companies are in trouble. Especially big companies. General Motors is a good example. Over the past decade the company paid a terrible price for destroying the identity of its brands. (It priced them alike as well as made them look alike.) Ten share points evaporated, which translates into about $10 billion a year in sales. GM’S problem wasn’t a competitive problem, although competition did increase. It wasn’t a quality problem either, although GM obviously wasn’t delivering top-notch quality.
The 22 Immutable Laws Of Marketing | Free eBook | Download & Read Online | Jack Trout | Download Book For Free
CUSTOMER REVIEWS
THANKS FOR BROWSING
YOURBOOKSHELF.NET
Welcome to Yourbookshelf, you can browse our extensive library all for free!, Our collection is regularly updated daily with new ebooks, ensuring that you always have access to the latest and greatest releases, Start discovering our collection and find your next great read!
Copyright Disclaimer : All the information on this website is published in good faith and for general information purpose only, All information/ material available on this website or the links handed on the point are for educational and instructional purposes only. The content is meant for individual and noncommercial uses only, Please email us to delete any copyright contents, we’ll remove relevant links or contents immediately.
RATE THIS BOOK
()